I wrote my first program at 12. It was 1997. GW-BASIC. A vegetable inventory and sales management system for my school. It was not elegant. It worked. That was the day I knew what I was going to do with my life.
What I did not know was how hard it would get. My father lost his business when I was in 3rd class. There was no safety net. No family in tech. No one to show me the way. Everything I learned, I learned by doing.
From Corporate to a PKR 2,500 Shop
After my Master's in Telecommunication and years climbing the corporate ladder — Director IT, then National Manager IT managing operations across entire company branches — I made the decision that changed everything. In 2009, I quit.
I opened a small shop in Jalil Town, Gujranwala. The rent was PKR 2,500 a month. My two younger brothers joined me. That was our first office. Three brothers, one room, and the conviction that we could build something of our own.
We took every project we could. Networking. Security consulting. Software development. Server management. Hosting. We learned every layer of the stack because we had to.
By 2012, I registered PITS Pvt Ltd with SECP and won the Pakistan Army ISP infrastructure project — deploying towers and fiber across 72 units for 30 Corps. That project changed the scale of what we could take on.
Serving Institutions
Over the years, we served institutions that demand reliability. The State Bank of Pakistan. NADRA. The Pakistan Air Force. Standard Chartered. Each engagement was different — security consulting, network infrastructure, hosting, systems integration. But the common thread was trust. These organizations do not hire companies. They hire people they can depend on.
Meanwhile, the hosting business was growing to thousands of customers. I launched five licensing brands and built the platforms to automate every part of it. Today, those brands collectively serve 28,000+ customers across 15 countries.
The Product Pivot
In 2017, I stopped doing services and focused purely on products. I built 19 products — cloud ERP, hospital management systems, WhatsApp automation, content platforms, hosting infrastructure. Some survived. Some I killed deliberately. The ones that survived now serve real businesses every day: rnaccounts ERP in 140+ enterprises, WaSMS in 1,000+ businesses.
Going International
In 2020, I incorporated Rapinova LLC in Wyoming. Then Dubai. The company now operates across three countries with 30+ engineers.
What I Actually Learned
Revenue before everything. Every product I built was funded by the revenue of the previous one. No external capital. No runway anxiety. That constraint is a feature, not a bug.
Operations is the moat. In a market flooded with developers who can build anything in a weekend, the differentiator is who can keep it running for a decade. Operations. Security. Uptime. Support. That is what enterprise clients pay for.
Scale slow. I did not scale fast. I scaled right. Every hire justified by revenue. Every system built to work under pressure. That discipline survived every market downturn.
Your origin is your advantage. Building from Gujranwala meant I had to be twice as good to get half the attention. That pressure produced something valuable: a company that works even when nobody is watching.
28,000 customers. 29 years in tech. 3 countries. Zero investors. That is not a pitch. That is a track record.